The business management system that collects customers' email, telephone, and social media data and adds information about their buying habits is a(n)

• A. Customer relationship management system
• B. Enterprise resource planning system
• C. Human resources management system
• D. Supply chain management system

Answer: (A)

A CRM system is designed to manage how a business interacts with customers by compiling contact data from multiple channels—email, telephone, social media—and pairing it with buying history and behavior. This creates a unified view of each customer, enabling personalized outreach, better service, and more effective sales and marketing efforts.

An ERP system covers broad business processes across departments (like manufacturing, finance, and inventory), not specifically focused on customer data and buying habits. An HRMS handles employee information and HR tasks, while a supply chain management system concentrates on the flow of goods and supplier relationships.